How we work
Two engagement models. Every project fits one of them.
A project you own once it's built, or a subscription we keep running with you. Neither has a published price; every engagement is scoped to your starting point.
Last reviewed
Engagement model comparison
| Project-based | Subscription | |
|---|---|---|
| What it is | A defined deliverable, built and handed off. | Ongoing work, on retainer. |
| Best for | A specific audit, model, or rollout with an internal team to run it after. | Work that compounds with continuous iteration, most often SEO. |
| Duration | Fixed scope, fixed end date. | Month-to-month, cancel any time after the initial term. |
| Who owns execution after delivery | Your team. | NCR Digital, with you. |
| Typical starting point | A one-time engagement, often the first project with us. | Follows a project once the initial build is proven. |
| Pricing | Scoped per engagement (book a call). | Scoped per engagement (book a call). |
Frequently Asked Questions
Which engagement model should I choose: project-based or subscription?
Project-based if you have a defined deliverable, an audit, a model, a tooling rollout, and a team in place to run it afterward. Subscription if you want the work to keep running month over month, which is most common with SEO, since it compounds with ongoing iteration.
Can I switch from project-based to subscription later?
Yes. Most subscription engagements start as a project first, so the initial build and the ongoing work are scoped separately rather than bundled from day one.
Do you publish pricing?
Not publicly. Scope varies too much by company stage and starting condition for a published range to mean much. Book a call and you'll get a scoped proposal.